What is a reserve price?

When you’ve profiled your car:
Our team will review your profile and will agree a reserve price with you. This is the price we expect to achieve based on your car’s specification, condition and service history. 

Your reserve price may be lower than your initial estimated sale price, since the dealer who buys your car will need to prepare the vehicle to be retailed at their dealership, and will take into account any costs to them when they make you an offer. 

If you choose to proceed with your reserve price, your car will be placed in our next available daily sale, which is normally the following day at which point dealers will compete to buy your car.